Project name
BEOL Head Office

Project Type
Head office Interior

Location
Gulshan, Dhaka

Area
498.94 m2

Completion date
July, 2015

Client
Bangladesh Edible Oil Limited

Summary
There are dozens of specialized disciplines that must come together to complete a successful customer care prototype. So, who is the quarterback? Yes, the owner of the team is still the owner of the team, but that’s not the person running every call of the game. We believe the entire team should report to the most senior officer strategist, who in turn reports to the executive team. The decisions for our project should be viewed through the lens of the brand, which is the domain of their most senior executive. We have successfully lead customer care center design projects on six continents representing dozens of new prototypes. It’s been a very successful approach, and one we pioneered.